Diploma Pemasaran (DPR)
Diploma Pemasaran melengkapkan pelajar dengan pengetahuan asas serta pemahaman teknikal yang kukuh dalam bidang pemasaran. Ia bertujuan untuk meningkatkan keupayaan pelajar dalam melaksanakan tugas pemasaran seperti menyedia dan menyelia campuran pemasaran, menganalisis kelakuan pengguna, mengkaji pasaran, mengolah dan meyampaikan idea dan strategi, mengaturacara dan pameran produk. Pelajar juga diberi pengetahuan asas dalam bidang perniagaan termasuk pengurusan, perakaunan, ekonomi, keusahawanan, pengiklanan, statistik, peruncitan, perundangan, pemasaran digital dan teknologi. Kemahiran penggajian seperti komunikasi, kepimpinan, pemikiran kreatif dan kritis serta keyakinan diri ditingkatkan melalui kursus Bahasa Inggeris dan aktiviti pelajar. Aspek-aspek insaniah ditekankan melalui kursus agama dan moral bagi melahirkan insan yang seimbang.
Kajian kes dan projek berkumpulan memfokuskan kepada kemahiran analisis dan menilai pasaran, penentuan pasaran, membuat keputusan serta menyedia pelan pemasaran bersepadu. Latihan industry selama enam bulan meningkatkan kemahiran dan pemahaman pelajar tentang pemasaran dalam perniagaan selain melengkapkan persediaan mereka ke alam pekerjaan.
Tempoh Pengajian – 6 semester ( 3 Tahun )
DIPLOMA IN MARKETING
PROGRAMME AIM
This programme believes that every individual has potential and the programme aims to foster adaptable and responsible marketers in supporting national agenda to modernize, globalize and revolutionize the industry
PROGRAMME EDUCATIONAL OBJECTIVES (PEO)
The Diploma in Marketing programme shall produce semi-professionals who are able to:
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PEO1: |
Occupy the field of marketing with marketers who are knowledgeable and skilful in marketing world. |
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PEO2: |
Provide the industries with marketers who can communicate well in written and spoken to convey information as a leader or a member of a team in executing programmes related to marketing as well as other activities in a variety of contexts. |
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PEO3: |
Produce marketers who are involved in continuously seeking knowledge and skills activities or emerge as an entrepreneur in order to sustain themselves in the challenging world of information and technology. |
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PEO4: |
Establish the behaviour of marketers by conforming to the ethics and professionalism of marketing in order to grow and succeed in life within industries, organisations as well as society. |
PROGRAMME LEARNING OUTCOMES (PLO)
Upon completion of the programme, students should be able to:
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PLO1: |
Apply good understanding of concepts and theories in the field of marketing |
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PLO2: |
Analyze valuable information and ideas gathered by possessing scientific skills and utilizing different thinking skills in order to solve problems in marketing |
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PLO3: |
Perform marketing practical work skills in marketing activities |
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PLO4: |
Display the ability to work in a group effectively by conveying verbal and written information coherently as a leader or a member of a team in managing marketing operations |
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PLO5: |
Adopt a variety skills in managing information including the use of digital application and commit to continue seeking knowledge for self-improvement |
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PLO6: |
Demonstrate the ability of being a responsible individual either as a leader or a member of a team by using social skills in delivering message, thoughts and feeling with others |
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PLO7: |
Decide career path by identifying self-improvement initiatives and possibilities of being an entrepreneur during exploration and engagement in entrepreneurial activities |
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PLO8: |
Exhibit acts of integrity through values, ethics and professionalism in executing marketing activities |
- Pemasaran dan jualan
- Pengiklanan dan Promosi
- Perkhidmatan Pelanggan
- Penyelidikan Pemasaran
- Penjenamaan
- Pengurusan Acara
- Penolong Pengurus Kedai Runcit
- Penyelia Kedai Runcit
- Penyelia Jabatan
- Pegawai Perkhidmatan Pelanggan